The 3rd Millennium: Where Big Brother Doesn't Care

On the spectrum of sci-fi, smartphones are somewhere past radioactive milk and a little before corporations owning patents on your DNA. It's an extension of your body and an extension of your brain and you can connect to the internet from anywhere (ok, not anywhere) which is essentially a lite version of tapping into a hive mind or global consciousness. An incomprehensible wealth of information is literally now at my fingertips as long as my eyes don't go bad from squinting at the tiny screen, but by the time they do, your smartphone will just have a heads-up display projected directly into your optic nerve.

But then there's also the sketchy feature of GPS tracking. Most of us (and by "most of us" I mean "most of you," because I have a superpower, which probably came from drinking too much radioactive milk, where I always know exactly how to get where I'm going) love the GPS feature on our phones, because we never have to worry about getting lost and we don't have to invest any thought into paying attention to where we actually are so we can instead fully focus on singing along to the Nicki Minaj single we foolishly purchased on iTunes and sipping from our emo screamo froth out your ass frappuccino while we feel so good about driving our Prius on our hour long commute. But it goes two ways. Apple claims that they track your location so they can better provide you with coverage, and this is also the reason that they keep a log of where you have been that goes back for a full six months, or at least that's what they tell you.

Android is specifically designed to further Google's agenda of knowing exactly what you like and targeting ads specifically for you. Android phones are all about getting people to search for things so Google can make more relevant ads. If you look up song lyrics, they know what kind of bands you like. If you search for bicycle parts, they will know you're into cycling. If you search for Volvo mechanics, they will know you drive a Volvo. If you search for baby products, they will know you have a baby. And if you search for Korean porn, then, well, you get the drift. And this information is used to provide the most "relevant" ads, that is, the ads that they think you are most likely to click.

And speaking of relevant ads by Google, have you looked around lately? Some pretty enticing sponsors we got here...

Now, my phone isn't exactly smart. It's a C student, gets its fair share of detention, but it'll graduate and have a decent job at the Dollar Tree. But I can still access the hive mind and search for things. And someone probably knows where I am.

And I'm not sure I really care. It's not like I go anywhere interesting, it's not like I'm spending my Friday nights sneaking into Area 51. And they know that the other day, I was curious to see if you could buy elephant steaks. (In case you're wondering, the answer is not legally.) They know all the inane things I've googled, all the boring places I've been. But they know this for everybody. And it's all just getting handled by one big algorithm. Is it scary? Does it have the potential to be dangerous? Yes, of course it does. But for right now, no one actually cares where you've been, and no one actually cares what you're searching for. Big Brother is watching, but he's also watching everyone else. And you would have to be really arrogant to think that Google would single you out, out of all their millions of users, and take an interest in all the nothing you've been doing.

The truth is out there. It's just kind of boring.